Wanna reach more people online faster? Of course you do. Well there are plenty of easy things you can do that will make that happen. Some are very specific to the platform (Facebook, Instagram, Google etc). However there are loads of neat little things you can do that will work in virtually any situation … even in the real world.
So let’s dive in and check out 5 ways you can easily make a difference and grow an audience of the kind of people you want to connect with who will ultimately turn into paying customers.
1. Know what people want
It’s vital with any marketing strategy to know who you want to reach and what they want to know.
The more you know about the people you wish to connect with the better you can be at offering them what they need. In this changing world people’s needs are changing too and you will be able to connect with your audience better if you understand what those needs are.
Can you offer advice or a service to people that will help them in this current climate?
If you really know what your audience wants then you could easily answer this question, especially right now. If you’re not sure, why not ask? When you know what people want you’ll know how to give it to them.
2. Make life easier
What can you do to help your existing customers?
Can you think of a way to transfer your skills and services online to benefit people who are struggling this year?
Perhaps there are other ways you can make sure your existing customers are still getting top level service from you. In this changing environment you will need to change too in order to fully meet the needs of your customers, old and new.
Why are things like this so powerful? Well firstly they help to keep you front of mind with your existing customers and this type of content is a way to show your skills to potential new customers. So while you may not gain an income from it immediately, it will lay the foundations for future success.
3. Grab attention
More than ever it’s vital that your message gets through to the right people.
Digital channels have grown a lot busier this year. This means your messages need to pack a punch.
Think of ways you can grab attention. If your customers are scrolling through their timelines what will make them stop? If you know what presses their buttons (See point 1) you’ll already know which messages are more likely to cut through.
For example, if you’re making a video think about how you can make an impact within the first 3 seconds. If you’re creating an image it needs to make people stop and if you’re writing a blog post, make sure you clearly state the benefits in the first few sentences.
Grab attention to get noticed.
4. Say hi to new followers
If someone has gone to the trouble of following your page or social media account, why not say hi?
Getting into the habit of sending a message to new followers helps to establish a stronger connection. Not only that but it helps to strike up a conversation. Try leading with an open question to start a chat.
- Find out how they found you.
- Ask how they’re coping this year.
- Ask how their week/day has been.
- Enquire about their business and skills.
- Refer to a something they have posted on their own timeline and ask more about it.
If someone approached you at a conference or social gathering (remember those)? You’d do much more than give them your card, you’d talk. However, it’s easy to forget that social media is meant to be social.
It can also help to send a voice message rather than a text one. This is a much more personal approach and will show more of your personality. Plus people won’t expect it.
One big no no here is automation or direct sales pitching (okay we know that’s two big no nos). People will see through an automated message right away (unless you make it obvious that’s what it is) and direct selling is … well … nobody wants that. The world has moved on from that type of tactic.
So be social and say hi. You never know what will happen next.
5. Keep it simple
Be aware of the increased traffic on social media right now. This means you will have to work harder to make sure your messages cut through and create impact.
So keep your posts simple so they are easy to understand create more engagement.
Capture their interest (see point 3), make your point, tell them what you’d like them to do next … say goodbye (for now)!
The golden rule should be to explore one topic or thought in each post and explain it as clearly as possible.
Finally make sure they keep coming back with regular, easy to follow content. If you have a more complicated message to convey, maybe think about a series of posts rather than just one. That way your message will be easier to digest in bite sized chunks.
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