Sharing some thoughts . . .

Blog

Planning

Why do you need captions?

So you’ve made an awesome video, you’ve uploaded it, what next? Have you created any captions? You might think including captions (or subtitles) to your video is a long winded and unnecessary thing to do but it could be the difference between getting your video seen and not noticed at all.

There are two very important reasons why you need to add captions to all of your videos. Let’s dive in and find out why. More importantly, how do you add them in the first place? Read more “Why do you need captions?” →

Marketing

Why you should avoid inviting friends to like your…

If you’ve created a business page or group on Facebook and invite us to like it, please don’t be offended if we don’t accept. we could be doing you a favour and here’s why.

It’s really tempting when you’ve created your page to invite every one of your friends to like it. Once upon a time this may have been a good tactic. However, you’re actually doing more harm than good and doing this can actually lead to a couple of big problems.

Read more “Why you should avoid inviting friends to like your Facebook page” →

Marketing

How to look awesome on a video call

We’re all spending an increasing amount of time in front of a camera while the world is on lockdown during the coronavirus crisis.

Most of us will be conducting or taking part in meetings on Zoom, GoTo Meeting, FaceTime, MS Teams and other apps like it.

So how do you make sure you look smart and professional on camera as much as you are when meeting people in the flesh?

Read More

Marketing

Five ways to grow an audience in lock-down

All is not lost while we’re in lockdown. There are still plenty of ways you can engage with your existing followers and even establish connections with new ones. Not only is it possible but you really should be doing it. When life starts returning to normal you want to be at front of mind when your doors open once more and people start doing more business with you.

With all that in mind, here are five ways you can grow an audience on social media while we are in lockdown.

Read more “Five ways to grow an audience in lock-down” →

Videography

What equipment do you need?

You might think that to make a great video you’ll need to invest thousands in a camera, lighting and audio equipment. Then you’ll need a degree to understand the software so you can edit what you’ve filmed.

The reality is very different. In fact you can make a great video with very little equipment – in fact you’ve probably got most of it already. So what equipment do you need? Read more “What equipment do you need?” →