Marketing
Scroll through any social media channel and you’ll find it’s increasingly populated by video. Businesses small and large are starting to realise that the game is changing and in order to keep up, they need to embrace video as a primary marketing tool. Let’s have a look at a few reasons why video has overtaken the world of content marketing and where the future lies. Read more “Why is video marketing so important?”
Marketing
There are a number of things to consider when you’re marketing with video. While your video may gather views and interaction over time, picking when you post can have a big impact on your results. Getting your timing right is determined by two key factors. Let’s look at those here. Read more “When do you publish your video?”
Planning
So you’ve made an awesome video, you’ve uploaded it, what next? Have you created any captions? You might think including captions (or subtitles) to your video is a long winded and unnecessary thing to do but it could be the difference between getting your video seen and not noticed at all.
There are two very important reasons why you need to add captions to all of your videos. Let’s dive in and find out why. More importantly, how do you add them in the first place? Read more “Why do you need captions?”
Planning
So you’ve decided to make your first video, but what will it look like?
What type of video works best?
You could demonstrate your product or skill, solve a problem, answer a specific question, make a vlog style video or something that advertises your business?
How do you decide what form your video should take? Read more “What type of video works best?”
Videography
You might think that to make a great video you’ll need to invest thousands in a camera, lighting and audio equipment. Then you’ll need a degree to understand the software so you can edit what you’ve filmed.
The reality is very different. In fact you can make a great video with very little equipment – in fact you’ve probably got most of it already. So what equipment do you need? Read more “What equipment do you need?”