Category: Marketing


How to look awesome on a video call

We’re all spending an increasing amount of time in front of a camera while the world is on lockdown during the coronavirus crisis.

Most of us will be conducting or taking part in meetings on Zoom, GoTo Meeting, FaceTime, MS Teams and other apps like it.

So how do you make sure you look smart and professional on camera as much as you are when meeting people in the flesh?

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Five ways to grow an audience in lock-down

All is not lost while we’re in lockdown. There are still plenty of ways you can engage with your existing followers and even establish connections with new ones. Not only is it possible but you really should be doing it. When life starts returning to normal you want to be at front of mind when your doors open once more and people start doing more business with you.

With all that in mind, here are five ways you can grow an audience on social media while we are in lockdown.

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Why is video marketing so important?

Scroll through any social media channel and you’ll find it’s increasingly populated by video. Businesses small and large are starting to realise that the game is changing and in order to keep up, they need to embrace video as a primary marketing tool. Let’s have a look at a few reasons why video has overtaken the world of content marketing and where the future lies. Read more “Why is video marketing so important?”