Video is such a great opportunity both in terms of the reach it can generate online and in terms of the ease of creating engaging content with minimal budget.
Video may seem out of reach for small businesses. We are passionate in helping local businesses. We run video training in various guises to help businesses to:
- Know what to create
- Know how to create
- Know how and where to publish
- Optimise for performance and results!
The video marketing online course
We run a 6 week distance training course to help you to grow your business through video marketing.
Our 6 week course will help you identify audiences and create a steady stream of engaging content ideas, how to shoot and present engaging video and how to get your videos to really perform!.
We look at:
- Knowing your audience
- Generating a stream of ideas for video
- Planning your video
- Presenting and camera technique
- Editing, uploading and optimising your video
- Driving performance
Our video marketing workshop
We understand that not everyone has the budget to spend on video marketing. But with a high quality video camera right there on your smart phone, you could do it all yourself.
Getting it right so your video stands out and makes the right impact takes some knowledge and some practice.
So we've developed a workshop for businesses micro, small, medium, that teaches you all you need to know so you can get started.
During the one day workshop you'll learn:
- How to define your target audience, who they are, where they live (on and offline), what they like, what they want to learn
- How to come up with ideas to turn into videos
- Storyboarding your video so it delivers all the right points and in the right order
- The tricks you need to look and sound awesome on camera; how to look, what to say and how to behave
- The tricks you need to be a great videographer, we'll show you all the basics of framing, lighting, location and audio
- How to edit your videos, it's much easier than you think - you can even add graphics
- How to upload your videos for performance
- How to make your videos perform; get views, shares and the results you want
You will finish the day with a video on your phone, a marketing plan in your head and maybe even a campaign on paper, ready to go.
Who are you trying to reach? This is the most important aspect of any marketing strategy.
Knowing everything about your audience will give you the tools you need to make sure you're offering exactly what they want.
Once you know that you can start to build a campaign that answers questions and solves problems your audience has. Know how your audience ticks and you can start ticking their boxes.
Be the star of your show
Our one day workshops teach you everything you need to know to plan, produce, shoot and even present your own videos.
Where to stand, how to stand, where to look, how to talk.
We show you how the professionals do it and make it look effortless. Then discover how to get your videos to reach the right people and make the biggest impact.
Take a look at James (above) who looks every inch the video pro after attending one of our workshops.
New dates for forthcoming workshops will appear here soon but to be ahead of the curve, click here and we'll tell you as soon as we have a new date confirmed.
Coaching, training, we can help
Face-to-face, working with teams, local workshops or international facebooks groups we can work with you/your team.