What equipment do you need?

Videography

You might think that to make a great video you’ll need to invest thousands in a camera, lighting and audio equipment. Then you’ll need a degree to understand the software so you can edit what you’ve filmed.

The reality is very different. In fact you can make a great video with very little equipment – in fact you’ve probably got most of it already. So what equipment do you need?

Camera

2.5 billion people are predicted to own a smart phone by 2019!

So there’s a pretty big chance that you already have a high end video recorder right there in your pocket. The latest smart phones come with a camera that can record in high definition.

Standard definition is usually defined as 480 vertical lines whereas high definition can be up to 1,080 lines. Some smart phones can even record in 4k (up to 4,000 lines). However for most social media use high definition is more than good enough.

Tripod

Without a tripod you’re pretty limited with what you can do. It also brings a few problems:

  • holding the phone at arms length while you film yourself can make the camera shaky which is hard to watch
  • you have one hand occupied which limits what you can do
  • leaning a phone against something usually ends up with the camera being below your eye line. In the finished video this can appear as if you’re looking down on the viewer, pretty intimidating

A tripod is a must have and there are plenty of inexpensive options to choose from ranging from full height floor standing to flexible tripods that you can wrap around any object. The type of video you intend to make will often dictate which option is the best for you.

We recommend…

The Lammcou flexible tripod kit (pictured). Check it out on Amazon here.

Microphone

While the microphone on your smart phone can do a pretty good job at close range you should invest in a microphone to improve the audio quality of your video and give you more options when filming.

  • the built in mic on your smart phone will struggle if you are further away from the phone than an arms length
  • it’s an omni-directional mic which means it picks up audio from all directions
  • the further away you get from your phone the more your voice has to compete with, that includes echo

Lavalier microphones are tiny mics that clip to your collar or top. Because they are close to the source, they can pick up your voice clearly no matter where you are in relation to the camera.

You can buy several different types, some work via bluetooth, some have a lead to connect to the camera/phone etc.

A tripod is a must have and there are plenty of inexpensive options to choose from ranging from full height floor standing to flexible tripods that you can wrap around any object. The type of video you intend to make will often dictate which option is the best for you.

We recommend…

We’ve had some great results from some very inexpensive mics. Our favourite at the moment is the Movo PM10 (pictured), which is really cheap too. Check it out on Amazon here.

Software

There are lots of options here and it’s a bit like buying a car.

Some of the free apps and software options will get you from a to b but if you want to do it in style with a few more whistles and bells you will need to invest in a little more money (and probably up the spec on your computer so it will cope).

The software we use the most comes from Adobe. They have a suite of programmes that work together that provide you with a myriad of tools.

  • Premiere Pro for editing video
  • Audition for editing audio
  • Photoshop and inDesign for graphics
  • After Effects for special effects

The list is endless. The Adobe suite is fast becoming the industry standard for film (even movies like Deadpool and Avatar were edited in Adobe).

We recommend…

This year Adobe have released a paired down ‘Fisher Price’ version of Premiere Pro called Premiere Rush. It has a much simper interface but contains all the essential tools so you can perform simple editing techniques.

It even comes with a tutorial when you launch it for the first time that holds your hand through all the features. Perfect for beginners. You can click here to check it out or watch the video.

What else?

There are a few other essential items that you’ll need on your shopping list and these will mostly be dictated by the types of video you want to make.

Lighting would probably be the next thing on your shopping list and as you become a more experienced film maker you may want to investigate the many options available to improve sound, visuals and editing possibilities.

However all of the options above are fairly easy to get to grips with and you can make a great looking video with relative ease.

Want to find out more?

We love to help. If you’d like more advice on which equipment to buy, filming techniques, how to get started, or if you’d like us to help you further please get in touch.

Click here to visit our contact page.