Why is your video title so important?

Planning

So you’ve made this great video, you’re ready to share it with the world but what are you going to call it? Believe it or not, choosing the right title can mean the difference between getting results and falling down the cracks.

Why is the right title so important?

The title to your video is just as important as naming a movie or TV show. There should be some clues in your title that gives your audience some
idea of what to expect.

For example, take the title ‘Star Wars’. Without knowing anything else about that film it’s pretty safe to say it’s going to include space and
some kind of a battle. So if you’re the kind of person who takes a box of tissues into the cinema hoping for a weepy romantic drama, there’s
a fair chance you won’t be off to see Luke, Chewie and chums saving the empire.

In this instance, the right title instantly tells you a little about the film. Your title should do that too because it will help people to find it and maybe watch too.

Your title will need to spell out what’s in your video. If your video answers a question or provides some kind of insight into what you do then your title should demonstrate that. For instance, the title of our video above is a clear indicator of what we’re going to help you with.

Think about the key words or phrases that your audience might use when looking for the solution you can provide.

Asking a question

A good way for your video to attract views is if the title is set out like a question. Most of us will use search engines to find a solution to something and will often type a question into
the search bar.

  • What’s the best way to lose weight?
  • How can I repair a leaking tap?
  • How do I apply for a mortgage
  • Where is the nearest Yoga class?
  • What’s the best hotel in Cambridge?

Get it right next time

If you’ve already published a video and it’s not performing in the way you had hoped, the title may be your problem. So you can change it. Maybe even experiment with options and upload it twice with different titles to see which one works the best.

Want to find out more?

We love to help. If you’d like more advice on which equipment to buy, filming techniques, how to get started, or if you’d like us to help you further please get in touch.

Click here to visit our contact page.